Could you use an extra 11 million plays of your music on YouTube.com? The Sick Puppies already have and it looks like the exposure is just getting started.
Here is the video:
And here is a news broadcast that tells the story behind the video:
The "Free Hugs" video is a great illustration of how YouTube technology can be harnessed as a marketing vehicle. The tools are here and Andy Warhol was right, your 15 minutes of fame are waiting for you!