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Digital Distribution for the Indie Artist
As an Indie artist with no label representation, how do I sell digital downloads of my music? Most of the large Digital Distributors, such as Ioda and The Orchard, require artists to be represented by a music label before distributing their music to digital stores. Just as a retail store like Tower Records would not deal with every artist individually, a large digital music outlet (like Amazon, ITunes, YahooMusic) will not deal with the indie artist directly. Instead, the stores work with large digital distributors (Ioda, The Orchard) with hundreds of artists. These distributors in turn will work with smaller music labels that represent 2-20 artists each. If you're an indie artist all by yourself (smile, you're not alone!), there are many options for you.
1. Go Directly to niche Indie stores yourself. With a little web searching, you'll stumble upon scores of small indie stores that sell your genre of music. You'll notice that these stores don't require artists to be represented by label - you can send your CD or mp3 kit (with some required signed paperwork for sales authorization) directly to the online store. bandvillage.com
2. Load your music into Digital Download "Systems", then post your player & sell your music from your website, MySpace page, or anywhere else on the web. Digital Download systems allow artists to upload their own music to a media player and post the player on any editable html page. Players include streaming music & buy links, among other cool features. Usually there are annual set-up fees involved, and commissions vary from player to player, typically a bit higher than you might expect (.20-40 cents per download), but you don't need to worry about extra hosting & bandwidth costs or transaction fees. Try these Digital Download systems:
3. CD Baby If you're already selling your album thru CD Baby, you should definitely take advantage of there FREE digital distribution feature. They keep only 9% of your sale price, and your payout is included in your regular weekly CD sales payouts. Read more here:
4. What about BurnLounge? The "Amway of Digital Music" known as Burnlounge has its pros & cons. While it provides an outlet to sell your music, there are setup fees to consider and layers of commission payouts to consider. Check out this article last year from Digital Music News: http://www.digitalmusicnews.com/blog/310
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