Keywords

Making a link work harder for you - Boost the power of your inbound links (continued)

Controlling the text of your inbound links.

How do you control the way people link to you? One great way is to provide linking code for other webmasters. This way they can just copy and paste your code. It's easier for them and they won't make a change to your text unless they deem it absolutely necessary.

Here is some sample code you can use- just change the variables to fit your bands needs.

<a href="http://www.YourWebsiteHere.com">Your Link Text Here</a>

Changing your inbound links over time.

After you are where you want to be in the search engine results for a set of keywords you can change the link text in your inbound link code to begin climbing the charts for a different set of key words.

So now instead of "Boston Band The Dudes" you may want to try "Rock Band The Dudes" for your inbound link text code. Just keep trading links with this new code until you achieve the desired results.

Links within your own site.

You should also look at the links within your own site and try to uncover opportunities to add power to your navigation. For example, instead of linking back to the index page with the text "back to index" (see the bottom of this page) we've used the words "music promotion index". This link text will help us show up in google when people search for "music promotion".

Getting more links.

If you want a lot of links to your site without wasting a lot of time please check out http://www.musicsubmit.com. This is a service we provide for musicians that gets you links and more. You won't be disappointed!!

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