Keywords

What is a visitor worth? (continued)

Example 1:

If you were in a rock band based out of Boston do you think it would be worth it to pay five cents for a visitor who just searched for "Boston Rock Band"? This searcher has just proven they are looking for rock bands from boston. They are without a doubt an extremely targeted potential customer. Google's minimum bid is five cents a click but other networks can go as low as one cent per click. Personally I feel if I were a rock band in Boston that this visitor is worth the five cents I would have to pay for them.

There are ZERO advertisers for that keyword yet there must be hundreds of rock bands in Boston.

Example 2:

What about other highly targeted keywords? Would you say your music sounds similar to a major label artist's? At least in the sense that if a person likes "so and so" they would probably like you? People often search for an artist they like with the words "sounds like", or "music like" immediately before the artists name. These people are specifically looking for new music that sounds similar to an artist they like. They are great leads and worth five cents because they are most likely to take an action that will make you money. These are the people you are looking for! And if the price is right why not put your ad when the searcher types in the major label artists name directly?

If you put your mind to it you could come up with a long list of perfect highly targeted keywords that would bring you terrific leads for your music!

Getting started

Getting started is easy and there are lots of networks that offer pay per click advertising at low rates for very targeted keywords.

Here are some to try (if anyone knows of any others please feel free to email them to me ...I'll add them here!) Some of these networks have search term minimums of $.01 a click!

Google Ad Words
FindWhat.com
Overture.com
Kanoodle.com
LookSmart.com
Ah-ha.com
GoClick.com
Search123.com
AltaVista.com
FastSearch.com

Of course we want to optimize our website's and try to show up first in the search results for the keywords that apply to us, but in the meantime pay-per-click advertising on search engines gives us another way.

There are literally thousands and thousands of unutilized targeted searches going on right now. People that are searching for your music! The question is.. will they find you?

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